The Trademark Clearinghouse (TMCH) warrants protection of brands when assigning the new gTLDs (nTLDs). Once a brand has been entered in the TMCH, brand holders are able to participate in the "Sunrise Phase". In this phase, brand holders are given the opportunity to register their domains first. General awarding of domains will follow after this. During its first 90 days, the "Trademark Claims Service", a notification service of TMCH that informs brand holders and domain holders of possible violations in domain registrations, is available.
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